Retailers are heading into the mother’s day sale season. Many of them plan to make their sales more enticing than ever before since it is considered a gift-giving holiday in Australia. This year, retailers are looking for creative ways to sell an item. Here is a list of some of the more common ways stores will focus on selling more this year and what they would be in store for if they ultimately succeed.
1. Offer Convenience
For shoppers, the most pressing issue is to get as much out of their day as they can. A significant factor in this decision-making process is the time it will take to purchase an item. The last thing a consumer wants to do is wait around for an item or the checkout process to take extra time. If you want your customers to spend more money in your store, present them with a nice, clean and simple way to buy what they want and get out of there quickly. Fast delivery is also crucial, especially for online shopping. Customers don’t want to wait weeks for a package to arrive when they could have driven out of the store with it in minutes.
2. Offer Shoppers Gifting Inspiration
Items that make great gifts are not always the most practical or useful. There is a time during Christmas when people are scrambling for a good gift for someone who has everything. This year, retailers will focus on finding valuable and fun gifts. For example, if you want to give your wife a silk flower arrangement but can’t wrap your mind around the fact that she won’t use it, maybe throwing in a nice teacup will make her smile. Gift-giving makes people appreciate the importance of the occasion. For example, if a mother is buying gifts for her children, she may spend more money because of all of the memories they will create while they are together.
3. Offer Loyalty Programs
Shoppers that feel appreciated will spend more time and money in your store. As a retailer, it is essential to remember that you can have the most exciting sale globally, but if customers don’t feel as if they are being rewarded for buying from you, they won’t. It is a good idea to offer a variety of ways for loyal customers to “score” deals. For example, you could give them free shipping on every order or maybe an extra 10% off coupon code for their next purchase. Also, consider creating your loyalty program that allows people to collect points for purchasing items and then gives them cashback or extra discounts on items when they reach certain point levels.
Mother’s day in Australia is a big day for both wives and mothers, but while they may not know it, the anticipation of getting something special can often lead to an increase in spending. This year, retailers are in luck because even if their sales aren’t as good as last year, they will still have some money to fulfill their customers’ wants and needs