Because of the growing relevance of online shopping, the ‘last mile’ (or the final delivery step to the client) is quickly gaining prominence. Customers want absolute convenience on their terms, whether it’s alternate pickup places like locker boxes and parcel shops, real-time tracking from warehouse to door, or the ultimate holy grail of delivery perfection — same-day delivery.
It won’t be long before same-day delivery becomes the industry standard, given that next-day or two-day delivery is now the norm in all industrialised countries. So, if you’re not already offering same-day delivery, you might want to put it on your to-do list since it’s quickly (pun intended) becoming more than a nice to have, but a must.
Consumers obviously place a premium on same-day delivery since it offers several advantages. Here are a few examples:
Helps Reduce Cart Abandonment Rates
This is a big win for your business. Studies have shown that you can increase your conversion rates by up to 33% by offering same-day delivery. This is likely to be caused by the fact that customers can now order the exact time they’re going to need the items they’ve purchased, so they can avoid the risk of shopping at another store and ending up buying the same product or missing out on the product entirely.
Validates Customer Purchase Decisions
While customers may have shopped online for hours before making a purchase, it can be beneficial for them to be able to track the status of their order. Same-day delivery allows a customer to know the moment their order is about to be delivered and to be able to change their plans if needed.
Reduce Shopping Anxiety
People have different reasons for shopping online instead of going to a shop. The bottom line is that online shopping doesn’t leave room for customers to go back and make any changes or cancellations. This can be a significant cause for anxiety for some customers, especially if they make their purchase late before a public holiday. Many customers would prefer to go shopping in a shop, where they can touch and feel their purchases, receive immediate advice on the product and then make their purchase decision. However, if a customer is unable to visit a shop, they would much rather receive their purchase the next day.
Increases Customer Satisfaction
If you want to increase your customer satisfaction, provide same-day delivery. Customers are more likely to be satisfied with their shopping experience when they receive their order the next day. In addition, when customers receive their items on the same day, they are more willing to leave you a positive review and provide a good rating.
Same-Day Delivery is Your Next Opportunity
With the increase in competition in the eCommerce sector, offering same-day delivery can give you a significant advantage over your competition.
In addition to being a great selling point, it also gives you the ability to differentiate your business from the competition. It can be a great way to create an excellent first impression on new customers or to get a loyal customer to return to your store.
While same-day delivery can be a great addition to your eCommerce business, most business owners are unaware of how to implement same-day delivery into their business. As a result, they miss out on a significant revenue stream and fail to stand out from the competition. Luckily, we can help address that!
Go People is Australia’s leading same-day courier services for online and local businesses. Avail our same-day delivery solutions in Australia and grow your business rapidly by reaching out to our team today!