Why you don’t have to be big as Amazon to offer 3-hour delivery

23 May, 2017 By Nick Hartman

3-Hour delivery isn’t just for big business

It seems large retailers have it all; they claim to have the cheapest prices and promise some of the speediest delivery times. It’s enough to leave any small business feeling like they’re trailing behind in the dust, stumped over how to compete. But here’s the thing; the larger players don’t always have the cheapest prices – in fact they’re pulling in droves of customers simply because they make it incredibly easy to make a purchase.    

Gaining the competitive edge

That’s right, while some retailers, large and small, remain hung up on the race to bottom of the price ladder, others are gaining the competitive edge by making the process of buying (and returning) simple, fast and hassle free. Today, eCommerce isn’t just an alternative method of shopping laden with compromises; instead, it’s a viable contender for the real-life instore experience.

According to a Go People survey of online shoppers, almost 20 per cent of respondents said they would be willing to pay extra for delivery within 3 hours. Clearly – it’s not just about price for a decent sector of the market.  

Enjoying the benefits of large-scale operations

Of course, there’s no denying this ‘competitive edge’ has historically been easier to achieve for big business. After all, they have the high-turnover of sales which gives opportunity to co-mingle deliveries by geographical area and they can offer competitive membership fees to fund superior, faster services. But it’s 2017. This competitive advantage isn’t just reserved for big business any more.

Go People enables small businesses to match, and even exceed, the service offered by their larger counterparts by harnessing the power of technology and the share economy to bring all the benefits associated with large-scale operations. At any time, Go People customers can tap into an enormous community of almost 17,000 on-demand runners across Australia.

Through the Go People website, customers can post delivery or pick-up requests which will be accepted by the closest available runner in a matter of minutes. From there, customers can expect a speedy, back-to-back delivery service with full tracking capabilities until their goods reach their destination – all within 3 hours.

This On-Demand service means small businesses can reap the benefits of same-day delivery promises without the burden of unsustainable costs and logistic challenges.

Winning over the modern consumer

By incorporating 3-hour delivery into the business model, smaller businesses will place themselves on a level playing field with big businesses who will, in turn, find it increasingly difficult to distinguish themselves. And that means, winning over those modern-day consumers who are guided by ease and convenience alone. For small Australian retailers, it also means being ready to take on the retail giant, Amazon, when they finally arrive in the market!

And there’s more. 3-Hour delivery promises are not all about staying relevant and securing your future in a contemporary market. Small operators could be using super-fast delivery services to diversify their product offering and target new markets. Gifts, flowers, food items, fancy dress – the list could go on – are all great examples of products and causes that attract last-minute decision-makers and require minimal time in transit.

Could a 3-hour delivery service open new growth opportunities for your business?     

Nick Hartman is the Marketing and Communications Manager for Go People. The prospect of seamless, same day deliveries excites him and he hopes Go People will one day achieve that. Outside of making the delivery world a better place, you can often see him down at the SCG taking high class photos for his Instagram page.